I learned from a previous experience launching a company that you should not invest a ton of money on company stationary, packaging, business cards, etc. right away. It adds to your start-up costs and you always end up needing to make changes. I have held off for almost a year simply because I haven’t had time to focus.
When I started O.P.E.N., I spent a lot of time researching and found my web designer through a friend and my logo designer, business card designer and printers all on Etsy at very reasonable prices. The quality was good and perfect for my start-up needs.
I have actual needs for additional stationary items and I’m ready to start investing in my brand identity. rather than hire someone to come up with ideas (and spend more money), I am playing around with different ways to use my logo and identifying the items I truly need for everyday business use.
Using round one inch stickers I ordered early on from VistaPrint, randomly accumulated cute paper items and a rubber stamp I purchased on Etsy, I started toiling with some ideas that I thought I’d share.
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